Since 1970, by initiative of one Takeshi Okawara, Christmases in Japan became inextricably linked to fried chicken.
Takeshi Okawara, manager of the first KFC that opened in Japan in 1970, launched a campaign linking Christmas and fried chicken after having heard an expat say that he missed eating turkey in those dates and that the second best option was chicken. The slogan was: "Kentucky is Christmas!"
And how did it all turn out for Takeshi-San? Well not too shabby... For instance, in 2018, according to the company's reports, between December 20 and 25, it pulled 63 millions U.S. dollars in revenue, with lines coming out of the stores since December 23.
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